

Ұ , ó ̴
, ⸶ پ Ѵ. ٸ Ⱑ ϰ ȮǴ Ϸ ϰ ܰ Ѵ. å , , , ذ ܰ Ѵ. ܰ踶 ذ ִ 鵵 ʵ ϰִ. Ⱑ Ÿ ٷ Ÿ ̴. ϰ ̿ Ѵٸ ı ġ ʴ. ڵ ϴ , å ȸϷ ϰ Ѿ.
Ƽ ũ ̷ ΰ ó, 鼭 Ұ ̶ Ѵ. ߿ Ⱑ Ͼ ƴ϶, ̹ Ͼ Ͽ ̶ Ѵ. ĵ, Ÿ ̹ , Ͼ å پ 鿡 Ÿ ʿ غ ڼϰ ٷ.

* ѱ ڵ鿡 ̻ Ű ʿѰ
* ǿ Ģ
* غ ڿԸ ȸ ȴ
PART 1 ȸ, ȳϽʴϱ
1. Beginning
ǿ η ʷ ⦢ ó Ŀ٦ӿ ¡Ĵ ݵ Ÿ
2. Definition
Ҿ ۵Ǵ
3. غ Anatomy
ܰ
PART 2 , Ƽ ̴
4. Forecasting
ű٦ ⸦ ̴
5. Intervention
־ Ȳ غ٦ ϴ CEO
6. ȹ Management Plans
ġ ľ϶, 鿡 ٶ ȹ غϴ ſ ʿ 馢, ϰ ϰ ִ°?
7. Survey
츮 Ͼ , ȿ
PART 3 ⸦ öϰ ٶ ð
8. ĺ Identifying
¥ ⸦ ˾Ƴٴ ǹ̦ܺ
9. ݸ Isolating
輺
10. Managing
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11. ߶ After the Fall
ݿ ϶Ÿ
PART 4 ̽
12. Controlling the Message
ƹ ϵ Ͼ ʾ ϴ غ Ǹ ϶
13. Handling a Hostile Press
ȫ , ̰ ⦢ 뺯 ߿伺
14. ǻ Decision
ǻ Ӧǻ Ʈ
PART 5 Ⱑ ҷ 4
15. ̿ λ The Ohio Savings & Loan Crisis
16. Ͽī̵ The Union Carbide Crisis
17. P&G Ž The P&G, Rely Tampon Crisis
18. Ÿ̷ The Johnson&Johnson, Tylenol Crisis
19. ð Actual Practice
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